

Diamond Education: 4 C's & Basics
Our diamond education is the most comprehensive diamond buying guide, designed to answer all your questions. We address the 4 C’s of diamonds (carat, cut, color and clarity) and beyond so you can make a prudent diamond buying decision, while maximizing your diamond’s appearance and value. Diamonds are considered the world's most precious gemstone. They are traditionally used for engagement rings and other jewelry as a symbol of love and commitment. Buying a diamond is an important personal, financial and emotional decision. Our gemologists are experts on the subject and provide invaluable guidance so you can shop with confidence in a pressure free environment.
Diamond Shape
Diamond shape is the most visual characteristic. It is the diamond’s outline and comes in many forms such as round cut, princess cut, cushion cut, etc.

Diamond Carat
Diamond carat is its weight and reflects the diamond’s size. The larger the diamond, the rarer and more valuable it becomes. Carat is the most visible C.

Diamond Color
Graded on a scale from D to Z, diamond color is its degree of colorlessness or tint of yellow/brown. The more colorless, the rarer and higher the value of the diamond.

Diamond Clarity
Diamond clarity is set by microscopic imperfections and growths found naturally within the diamond. Diamond clarity makes every diamond unique.

Diamond Cut
Diamond cut is the angles and proportions of the diamond’s cutting and faceting. The cut grade represents the diamond’s sparkle. Well cut diamonds have maximum sparkle.

Diamond Certification
Diamond certification validates the characteristics of a diamond. A grading report provides diamond value transparency. GIA and IGI are the most prominent certification laboratories.

Diamond Buying Guide
Buying a diamond isn’t always easy. Our diamond buying guides are crafted to provide all the required steps to make the perfect decision.
Diamond Sourcing
Diamond polish is the finishing of the diamond facets during the manufacturing process. Polish allows light to pass into the diamond and create sparkle.
Diamond Pricing
Diamond pricing is complex. Diamond pricing increases exponentially as the quality and rarity increase. Let us help you find the ideal diamond for your budget.
Learn MoreLoose Diamonds
Search over 170,000 loose diamonds to find the optimal blend of quality, value and pricing. Our diamond search makes it easy to find the perfect diamond for any occasion.
Search DiamondsGemstone Education
Explore our comprehensive gemstone guides to learn the intricacies of colored stone so that you select the perfect gemstone with transparency and confidence.
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