Gemstone Education

Our gemstone education sections are your comprehensive stone buying guides, to provide the most crucial and valuable information critical to making an informed decision. We address the 4 C’s of diamonds (carat, cut, color and clarity) and the essentials of Emerald, Ruby and Sapphire grading and beyond so you can make a prudent diamond buying decision.


Diamonds are the rarest, hardest, most valuable and precious gemstone on earth. Diamond’s are the ultimate symbol of commitment and love and traditionally bond marriage. Use our diamond guide to learn the essentials of purchasing this symbol of your commitment.

Diamond Education


Sapphires have an intoxicating royal blue hue that is a popular diamond alternative for engagements. Sapphires are an elegant addition to rings, earrings and necklaces. View our Sapphire guide to learn the essentials of sapphire sourcing, pricing, quality and selection.

Sapphire Education


Rubies are famous for their deep, vibrant red color that highlights any piece of jewelry. Rubies famously represent the 40th anniversary and are an ultimate symbol of love and long term commitment. Ruby color is like none other. View our Ruby guide for all the tips and essentials of Ruby buying, online and offline.

Ruby Education


Emeralds possess a mesmerizing deep green color and are known for their inclusions that make them so distinct and unique. Showing your love in Emeralds represents a one of a kind gift and it is also used for the 55th anniversary. See our emerald guide to learn about the purity and sourcing of emeralds.

Emerald Education