Jewelry Buying Guide

Buying jewelry can be an overwhelming process but it doesn't have to be. With a little bit of research, it's easy to determine what would make a great jewelry gift or would be a good purchase for personal wear. When choosing jewelry, it is a good idea to focus on the style, quality and look of the piece. It should match the personality of the wearer and be something that is comfortably within your budget.

Gemstone Varieties

Natural Gemstones

Gemstones come in many varieties. They can be natural, lab-created or imitation. Natural gemstones are mined from various locations around the world. Oftentimes gemstones like rubies and emeralds can be enhanced by heat treatment to improve their color and clarity. These treatments are typically permanent. Other types of treatments may not be permanent, so it is always important to ask about the quality of the natural gemstone. For colored gemstones, many jewelers will grade the gemstone based on characteristics like color, clarity and sparkle. For diamonds, it is best to purchase GIA certified diamonds that are graded based on their cut, color, clarity, carat and other qualities. Understanding the quality of the natural gemstone that is being purchased helps to make a better purchasing decision. With Clarity strives to use only AAA certified, high quality gemstones that are all natural. At most With Clarity gemstones have heat treatment that is permanent.

Laboratory Created Gemstones

Manufactured or lab-created gemstones have the same physical qualities and can look the same as natural gemstones. However, with testing a gemologist can recognize the differences between a natural gemstone and a lab-created gemstone. Lab created gemstones do not have the same value and rarity as a natural gemstone.

Imitation Gemstones

Other jewelers can also use other materials to create gemstone look alikes. These can be made with materials like glass, cubic zirconia or other materials to give the look of a gemstone. However, these alternatives do not have the value or visual appeal of natural gemstones.

Gemstone Jewelry Metals

Gemstone Jewelry is typically set in precious metals like gold and platinum. Generally, 14kt gold and 18kt gold are the preferred metals when it comes to gold. This is because they have the optimal blend of purity and durability. Anything below 14kt may not have the durability or the beauty of 14kt and 18kt gold. With Clarity crafts jewelry with white, yellow and rose gold. White gold has a silvery white gleam and is typically plated in rhodium, another white metal, for an added layer of shine and durability. Yellow gold is a classic and traditional choice that has a warm golden glow. Rose gold is a unique choice that has a metallic pink hue. Platinum is a premium metal that is both durable and dense. It is a heavier metal and is a great choice for engagement rings and wedding bands. All metals look beautiful with most gemstones and diamonds. Popular combinations are ruby and emerald with yellow gold, sapphire with white gold and diamonds with platinum. When considering pricing, 14kt gold is the most affordable, while platinum is the most expensive. Metal pricing is dependent upon how rare the metal is. All metals used by With Clarity have a guarantee of durability and quality.

Gemstone Jewelry Metals

Gemstone jewelry comes in many varieties and styles. When choosing jewelry, it is important to select a piece that has lasting appeal, value and durability. Necklaces come in many varieties and can be simply or complex. The most simple varieties are solitaire styles that have a single gemstone held by a bail on a chain. Complex varieties can have several gemstones, and diamond accents. Simpler necklace styles can be worn on a daily basis with nearly any outfit. Because only durable and precious metals are used to craft necklaces, they can withstand daily wear. Earrings are also available from simple to complex styles. Simple styles are gemstones or diamonds that come in a variety of shapes and are held on the ear with a post backing. These are fuss-free and perfect for everyday wear. They are a great complement to casual outfits. But larger sizes and fancy shapes like emerald, and cushion can be used to complete a formal outfit. Earrings also come in many varieties like hoop, dangle, huggie and drop. Finding a look that you love, is the first step in differentiating among these many styles. Classic combinations are diamonds paired with gemstones for alternating color and pattern. Finally, bands and rings can be beautiful purchases. Whether they are additions to an en existing set or an upgrade, there are many options available.

Gifting By Occasion

Jewelry can be a great gift for an occasion since it is a gift that will stand the test of time and bring delight to the wearer. While any jewelry can be perfect for any occasion, there are some varieties that are popular for certain times.


For wedding anniversaries, many choose to gift a diamond band. The number of diamonds on the band can commemorate the years spent together. Or, the diamond band can be an upgrade or addition to the band and ring set she already wears. Other popular gifts for anniversaries are gemstone jewelry. For certain anniversaries particular gemstones are traditionally given. Although jewelry of any kind is welcome, most prefer to gift pendants or earrings. Halo styles are especially popular as they have both significance and wow factor.


Birthdays are another great occasion for jewelry gifting. Pendants, earrings and rings are all popular gifts for this occasions. Typically it is a good idea to choose her favorite gemstone, as it will be one she is more likely to wear everyday. With Clarity recommends diamond, emerald, sapphire or ruby studs. They can be a memorable gift that is perfect for special days or daily wear. Other popular gifts are those that correspond with the birthstone for that month. This tradition began in ancient times where the month of birth determined which would be a good gemstone to wear to provide luck and good fortune to the wearer. Earrings or pendants are an excellent choice to showcase birthstones.

Push Presents

Many choose to commemorate the birth of a child with jewelry. Jewelry can be a sentimental reminder of that special time. Using the birthstone of the child is an excellent way to create a beautiful memory. Halo earrings, journey pendants, or a circle sapphire pendant can carry special meaning. However, during this occasion, it is especially important to get a piece of jewelry that the mother wants to wear. So be sure to focus on her style and taste.

Valentine's Day

Valentine's Day jewelry can be a special way to celebrate your love. Red colored gemstones like ruby and garnet are traditional gifts. We also recommend getting jewelry that has some sentimental value such as a infinity pendant, a love knot or a journey pendant. These styles represent your unique love story. Earrings can also be great gifts. We recommend diamonds, sapphires or rubies. Not only will she be able to wear them everyday, but she will also treasure them as a staple in her wardrobe.

Mother's Day

The key to any mother's heart is a beautiful piece of jewelry. Finding something that reflects her tastes will be something she truly treasures. Key pendants, solitaire pendants and cluster pendants are great ideas. Many also choose to gift her favorite color gemstone like a blue sapphire, red ruby or green emerald.


Graduation from school or college is a big step towards entering the real world. A classic jewelry gift can be a great way to celebrate. Choose jewelry that is a classic addition to her wardrobe. Something that she can wear to work or interviews or even for an upgrade on her daily outfits. We recommend stud earrings, or solitaire pendants. In a classic sapphire or emerald, they can be striking and memorable. For the most timeless gift, diamond studs can be a perfect lifelong addition to her jewelry collection.